Search Engine Optimisation
PureBlue’s internet marketing is focused on return on investment. We combine the best actionable data with expertise in SEO and conversion optimisation to provide you with measurable, significant return on your investment.
What is SEO?
Search Engine Optimisation (S.E.O) is the process of getting more visitors to your website through search engines (like Google).
Why’s SEO so important?
Online sales are growing faster than any other sales medium. In fact, according to Capgemini statistics, 17% of UK retail sales are now online. When consumers want to buy, one of the first things they now do is ‘Google it’ - in 2012 Google was searched over 1.2 trillion times. Less than 1% of searchers look at page 2 of Google though, so it’s vital your website appears prominently for terms that lead to sales.
Making sure your website is at the top of Google for phrases consumers actually search for means potentially thousands of new customers finding out about, and buying, your product each month.
We believe that marketing works around you – promoting what you’re best at. Your business and its customers are unique. That’s why our SEO plans are each carefully crafted around you – giving you the best return by taking advantage of what you’re already doing.
It’s pretty rare for SEO to be the only marketing activity a company undertakes. We believe in reinforcing your other marketing activities to reinforce your core values.
We give you access to all the data we generate about your site – you own it. We pre-deliver; telling you what we’re going to do and what to expect before we start. You’ll know exactly how your campaign’s going and how close we are to exceeding the targets we set. You can expect us to call regularly and customise reports to show you the metrics you care about.
By far the most important metric for any of our campaigns is increased high converting traffic measured against your actual spend. After all, SEO’s an investment – at PureBlue we show you the return on that investment.