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Internet Marketing - Search Engine Optimization
Half the world's population now has access to the Web. Nearly 90% of users find websites through Search Engines. Search Engines drive more than half of online purchases. There are over 21 billion web pages competing for the best search position. There are billions of other pages not even listed in any search engine.
It's time to accept that search engine marketing is now a global standard tool.
Effective search engine marketing is a complex process - it needs to be handled by experienced professionals. Our approach ensures that you have the best possible chance of being found via these Search Engines.
How We Do It
Initial Consultation & Keywords
We check the current status of your Website to prevent SEO causing unforeseen problems.
Using manual searches and custom research software, we create a data list of the most trafficked and targeted words in your industry.
We consult with you to choose the final keywords.
Content Creation
The selected keywords are passed to our content writers to create unique content. Our experienced writers will ensure that your copy utilises the right keyword densities to market your site effectively. We consult with you in advance to assure that your essential website message is not compromised.
Website Redevelopment
Our optimization engineers will work with our copywriters to integrate the optimised content within your website.
Our technicians will redevelop your site to optimise communication of your keywords to the search engines.
All aspects of your website, including its architecture, meta tags, alt tags, graphic-text, internal link structure and sub-pages will be modified to be spider friendly and accepted by search engine algorithms.
The staff at PureBlue are dedicated to maintaining the design integrity and essence of your Website.
Link Development
Link development is a major part of the service that we offer.
- It is absolutely essential to the success of your Website!
We develop effective ways of developing quality links in high quantity :
Incoming links from other well established websites which have commonality with your website.
One-way links from Directories and other related sites.
Reciprocal Link Exchange with related sites.
Fee-based directory submissions.
Targeted link buys.
Submission
After the optimization process is complete, to ensure maximum penetration :
We will submit your Website to all the major search engines and directories, including Google, Yahoo, HotBot, AllTheWeb, iWon, HotBot and Netscape, MSN, Teoma, AskJeeves and DMOZ (Open Directory).
We add fee based directories such as Yahoo Directory Looksmart, Micorsoft Bcentral and several other quality directories, which will add to your link popularity.
If your Website has indexing issues, we will create and submit site maps to both Google and Yahoo via their respective programs.
Reporting
Before we start the optimization process, it is essential for us to :
Run a ranking report to show where your Website ranks with the various search engines.
Send you the report so you can see the results.
Once optimization is complete, we run reports again every 30 days to check on the progress of your Website - you will be updated on these monthly ranking report results via e-mail.
In addition to the monthly ranking reports, our staff runs weekly search engine monitoring to verify that your site has not been dropped by any of the major search engines.
To ensure your satisfaction, our technicians will periodically call or e-mail, and we also invite you to call our staff anytime with questions.
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