P-Mac is a London-based fitness company that focuses on building fitness into a person's everyday regime.

Peter MacDonald, head of P-Mac, came to PureBlue with a problem. He had been let down by another web design agency who left him without completing the job. Peter had a site that didn't function and was a poor reflection of his established and high-end brand.

PureBlue produced a site that functioned well and was easily navigable for visitors. It was important for P-Mac that visitors to the site were confident they were dealing with an experienced professional who could deliver results.

Clear and concise information about P-Mac's credentials, coupled with the strategic placement of testimonials were key to the site's layout.

Further to the website, PureBlue's graphic design team also undertook a print branding exercise with Paul. This involved producing and designing all stationary and business cards in a manner that was consistent with his online presence.