DesirableBody came to PureBlue requesting a brand new ecommerce website which would enhance usability and improve the overall user experience.

As one of the fastest-growing health supplement companies in the UK, the DesirableBody website typically receives around 25,000 visits per month but certain pages were suffering from high bounce rates and low levels of conversion.

PureBlue set about creating a new multi-language and multi-currency site based on the Magento ecommerce platform, which applied cutting-edge usability methodologies.

As a result of these changes, the DesirableBody website has seen its bounce rate drop to below the 50% level and it is now experiencing greater levels of conversion.