Internet Marketing

PureBlue specialise in web design which is both attractive and functional, however, having a pretty website will not get you very far if no one can find it.

Designing a website is often just the first stage of creating and enhancing a business' online profile as it takes an ongoing internet marketing strategy to ensure that you will receive the best return on your investment.

PureBlue can devise a cost-effective internet marketing campaign incorporating Search Engine Optimisation (SEO) to get you to the top of Google's organic results and Pay Per Click (PPC) advertising to help you appear highly in Google Adwords.

We have a dedicated internet marketing team that has delivered astounding results for our clients and ourselves.

To discover how our strategies can drive targeted traffic to your website, contact us now.

SEO

Search Engine Optimisation (SEO) is all about making your website as visible as possible in Google so that potential clients and customers can find you after typing a relevant search phrase.

The higher you appear in search engine results for appropriate keywords, the more likely it is that someone will view your website and this is the first step in converting visitors into customers.

Search engines drive more than half of online purchases so if you want your website to be a success, an effective SEO strategy is essential.

Ranking first for a specific industry-related phrase will make your business look like a "Google-approved" market leader, which will in turn generate greater levels of targeted traffic to your website.

SEO can be a time consuming and complex process, which is why PureBlue employ a dedicated team of specialists whose ultimate goal is to get you to the top of Google for your chosen keywords.

How We Do It

Initial Consultation & Keywords

Before PureBlue start any SEO campaign, we consult with our clients to discover what are the most relevant keywords to their business and industry.

Many agencies will promise to get you to the top of Google in no time but this is often for incredibly niche phrases that no one will ever search for.

For example, being a web design agency in London, PureBlue optimise for "web design London" which receives 50,000 searches every month but not "creative web design London" because this only generates 210 searches per month.

Using specialised software, we will only ever help you select relevant keywords which we are certain will drive targeted traffic to your site.

On-page SEO

Once you have approved your list of keywords, our SEO team will examine your site to ensure that it is fully optimised for these chosen phrases.

All aspects of your website, including its architecture, meta tags, alt tags, graphic-text, internal link structure and sub-pages will be modified to be spider friendly and accepted by search engine algorithms.

Optimising a website's meta data and on-page content as well as creating internal links is an essential early part of any SEO strategy and this will give the off-page campaign a greater chance of success.

Off-page SEO

The majority of off-page SEO is about content creation because content is king in the world of SEO.

Our team of content writers create news articles, press releases and blog posts which are distributed to relevant websites with links back to your site.

All of our content writers are qualified and have years of experience in creating copy for both the online and offline markets so you can rest assured that your business message is never compromised.

PureBlue also undertake an aggressive link building campaign for our clients which incorporates directory submissions, community website creation and social media integration.

Local SEO

With Google Places search results growing in prominence, PureBlue understand the importance of optimising for local search as these results can deliver the most relevant visitors to your site.

If you want to optimise for a keyword with a geographical suffix i.e. web design London, we will submit your site to third party review websites to ensure that you appear in Google's map search results.

Analysis and Reports

Using web analytics and traffic data, we constantly review the effectiveness of our SEO strategies to ensure that our clients are ranking highly for all their chosen keywords.

Implementing Google Analytics allows us to track the behaviour of visitors to your site and we can link this activity to KPIs.

An SEO account manager will send you a monthly report via email with details on where your website ranks and how it is performing so you can see the results of our strategy. Our SEO staff will also run weekly search engine monitoring to verify that your site has not been dropped by any of the major search engines and they will periodically call or email with suggestions on how to improve your campaign.

PPC

PPC adverts are the sponsored links you see when searching at the top of the page on Google. PPC advertising is the most cost-effective form of any advertising channel for many businesses. Paid search allows you to quickly compete at the top of the search engines for the most valuable keywords that your customers are searching for. Only visitors who have typed in the given phrases you have selected will be able to view your services.

PureBlue offer PPC management primarily for Google AdWords. By allowing us to handle your PPC campaign, you will be able to increase traffic, reduce costs and improve conversion rates to ultimately ensure you are gaining the maximum return on investment.