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Design Your Magento Ecommerce Website With SEO for Success

Magento may have taken a few years to grab everyone’s attention but it certainly has taken the digital world by storm now. Undeniably, the attraction for owning a Magento website is its flexible platform especially if you own an E-Commerce site as it is fully customisable, meaning that you can finally work with a platform that can grow with your business as opposed to having to develop a completely new website when your company evolves.

As amazing as the Magento Design platform is though in terms of creativeness and development, we’ve said it before but is bears repeating, no website will bring you success by itself. You need to market it correctly in the digital world.

You need SEO (search engine optimisation) to ensure your site is indexed correctly by search engines such as Google. The great thing is that if you can’t afford a SEO company on a monthly basis, the Magento platform can be configured to include a SEO theme in the background which will enable you to optimise the basics of your website easily.

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How SEO can help businesses

The internet has opened up doors for all sorts of companies all over the world, so it makes sense that your business should have a website. However, having a website alone is not enough to boost your bottom line and achieve success. There is stiff competition out there and you need to maintain your internet presence. This can be done with the aid of SEO, or search engine optimisation.

SEO is a marketing technique that can help your business really stand out against the thousands of other company’s online. With a good SEO plan, you can put your website up and then work to maintain its relevance and attract more visitors that will inevitably convert into sales. Finding a company specialising in SEO can go a long way to achieving success.

In order for customers to locate your website, it is essential that you engage in effective SEO practices, otherwise, your company may remain in anonymity online. So, how do you make your website SEO-rich and appeal to both the search engines and customers alike?

You may have heard, in your marketing and advertising efforts, that “content is king” and this is very true. The content of your site should be well written and easy to read, but also be optimised to include keywords and phrases that are relevant to your product, services and company. This will help boost your ranks in the search engines.

Nnever copy your content from other sites; all of your website’s information must be engaging and original. In order to be successful with the use of SEO for your company’s site, it will help to find good website designers, who know the tricks of the trade to help you succeed.

Official – Google kills panda with a penguin

Well that was probably one of the oddest blog titles I have written in a while, however don’t fret, I am not in fact suggesting that our friendly internet search giant has engaged in some odd form of endangered species “Royal Rumble”, which was unexpectedly won by a particularly vengeful penguin, though that would be quite an exclusive for our blog.

Zoo-Tang Clan ain't nothin' to what?

However although everything I have written in my title is reasonably accurate, I’m afraid the whole truth is rather more mundane – but non the less all important for all of us folk with websites looking to market our wares on Google.

You may or may not know that Google’s last update to their algorithm (this is the code they use to determine search results) was called Panda. Panda focused on getting rid of poor content sites from it’s search results – in particular people who had just created specific landing pages for search terms, without backing this up with content on these pages, or relevant content elsewhere on the site. It was pretty devastating for some firms who had been using older SEO (search engine optimization) techniques on their sites, however those that were being regularly updated with quality content generally fared quite well (like our SEO clients..!).

The Latest Penguin update continues this drive towards quality content. It’s defined and the “Page layout” algorithm, and penalizes sites with too many ads above the fold (in that main content area on a website when you first open it). It is a push towards getting more content to display on peoples websites – again something we implement as a matter of course for our clients, but I will stop blowing our trumpet here.

Basically is good news for all those folks doing ethical SEO, producing content, laying out site properly and basically keeping things genuinely interesting and not producing spam just to get to the top of the rankings. Luckily we are singing off the same hymn sheet, as we know the push towards quality content isn’t going to stop any time soon so you had best get on board. Right – I’m off for a spot of bear baiting for the weekend. Have fun y’all.

Google Reduces BBC Search Results

Google has started to show fewer than the typical ten front page results for some searches related to sport on the BBC.

bbc1 Google Reduces BBC Search Results

Search Engine Land highlighted this anomaly yesterday after spotting complaints on a forum thread and decided to investigate what happened when you enter BBC football into Google.

It discovered that there was only one web search result; the actual BBC Sport – Football homepage, followed by a video result at number two and a Google News result completing the front page.

Typing BBC football into Google today displays only the homepage and Google News result, which essentially means there are only two results to this incredibly popular search enquiry.

Google has yet to comment on these results but it has been speculated that it might not be a change to their algorithm but just a bug that has occurred thanks to the recent revamp of the BBC Sport website.

PureBlue are looking forward to the day when we are the only result when people search for web design London.

Does Google Like SEO?

Google has gotten itself into trouble following some controversial SEO comments made by one of its employees.

g hightop Does Google Like SEO?

Programmer Jonathon Rockway said on Hacker News that SEO was not helping people using the internet and that it is a ‘bug’ that allowed business to rank highly in Google without having to pay for its Adwords service.

He said: “Instead of being able to SEO the entire Internet, businesses can now only affect the search results for a tiny percentage of users. That’s a good thing because SEO can’t scale, and SEO isn’t good for users or the Internet at large.

“If you look at the Google experience from the standpoint of customers, it’s pretty good. Users get relevant search results and ads. Advertisers get their content on top of everything else. It’s a good compromise between advertising and usability, and it works really well. It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.

“Manipulating Google results shouldn’t be something you feel entitled to be able to do. If you want to rank highly in Google, be relevant for the user currently searching. Engage him in social media or email, provide relevant information about what you’re selling, and, generally, be a “good match” for what the user wants.”

These comments from a Google employee have outraged a large number of people in the SEO community who are already critical of the organisation’s promotion of its own products in search results, which are often to the detriment of competitors.

It appears that Rockway, a new Google employee, has been demonstrated naivety by posting these comments but his argument is that the best way to achieve SEO results is by effectively engaging customers through social media and relevant content.

Google’s recent Panda updates are penalising those businesses that generate low quality links through “shallow content”, which is quickly changing the face of SEO and many in the industry who keep practising old methods are being left behind.

PureBlue must be doing something right with our SEO as we now rank at number three for our premier keyword web design London. Here’s hoping that our new SEO analyst will get us to the top.