Well it’s been quite a start to the week for PureBlue and we are pleased to announce that we have been selected to take part in a high profile piece of research for the European Commission on the benefits and challenges of social media.
The research, being headed up by the social media giant “Dachis Group” (www.dachisgroup.com) starts this week and aims at exploring the benefits and challenges of social networking sites and social media for organisations, in both private and public sectors, for engaging customers, stakeholders and employees, for improving business performance and for promoting e-democracy.
As part of this research, they are asking leading practitioners in this area to join us in a stakeholder community for a short period of time to explore these topics through online discussion, one of whom is none other than PureBlue!
The online community not only constitutes a networking hub for all those involved and facilitate inspiring exchange of ideas, but will also gives us a unique opportunity to have our voice heard in front of the European Commission and influence the policy making that the Commission may undertake on the basis of the insights created.
Results of this research will inform:
- The final report with findings from your discussion in the online community presented during the EU’s Digital Agenda for Europe (@DigitalAgendaEU)
- A further questionnaire to add to Commission’s understanding of needs, challenges and success stories recounted by you
- Policy initiatives to facilitate the uptake and use of social technologies by European organisations.
Pretty exciting stuff we hope you agree. The research is actually already underway so fingers crossed we will be able to get our voice heard and provide some interesting insight.
Do you have any experience with social media you want us to share? If you have any thoughts or points you would like us to voice please pop through and email to sales@pureblue.co.uk or tweet us @purebluetweets and we will get it on the agenda.
