Well that was probably one of the oddest blog titles I have written in a while, however don’t fret, I am not in fact suggesting that our friendly internet search giant has engaged in some odd form of endangered species “Royal Rumble”, which was unexpectedly won by a particularly vengeful penguin, though that would be quite an exclusive for our blog.
However although everything I have written in my title is reasonably accurate, I’m afraid the whole truth is rather more mundane – but non the less all important for all of us folk with websites looking to market our wares on Google.
You may or may not know that Google’s last update to their algorithm (this is the code they use to determine search results) was called Panda. Panda focused on getting rid of poor content sites from it’s search results – in particular people who had just created specific landing pages for search terms, without backing this up with content on these pages, or relevant content elsewhere on the site. It was pretty devastating for some firms who had been using older SEO (search engine optimization) techniques on their sites, however those that were being regularly updated with quality content generally fared quite well (like our SEO clients..!).
The Latest Penguin update continues this drive towards quality content. It’s defined and the “Page layout” algorithm, and penalizes sites with too many ads above the fold (in that main content area on a website when you first open it). It is a push towards getting more content to display on peoples websites – again something we implement as a matter of course for our clients, but I will stop blowing our trumpet here.
Basically is good news for all those folks doing ethical SEO, producing content, laying out site properly and basically keeping things genuinely interesting and not producing spam just to get to the top of the rankings. Luckily we are singing off the same hymn sheet, as we know the push towards quality content isn’t going to stop any time soon so you had best get on board. Right – I’m off for a spot of bear baiting for the weekend. Have fun y’all.