Google has announced that it has changed it’s search algorithm to penalise pages with lots of adverts at the top.
This latest update, which is called the “page layout algorithm”, has been created to tackle web pages that have numerous adverts above-the-fold overshadowing content that is buried towards the bottom.
The change relates to user experience because Google believes that pages which have content hidden below-the-fold generated a lot of complaints from people who were forced to scroll down to reach their desired information.
If your website suddenly suffers a drop in keyword rankings, then chances are you’ve been hit by the new algorithm, however don’t worry too much as the change will impact less than one per cent of Google’s global searches.
This most recent update demonstrates the further emphasis that Google is placing on user experience so it is important that your website adheres to the latest usability guidelines.
PureBlue make certain that all our web designs are both attractive as well as user friendly and if you don’t believe us then you should check out our web design London portfolio.
