Well it’s been a long month, and not least for two members of the PureBlue team, Barny and Ross who have been undertaking the yearly challenge of Movember for prostate cancer research.
However they haven’t suffered alone, and the whole office has been privy to a wealth of preening, stroking, and a good degree of squinting due to certain team members ensuring that the offices were in optimum lighting conditions for the Mo to actually be visible (we are talking to you Ross!!), but we must say that both of the boys have done us proud. (more…)
Here at PureBlue we are always the look out for the next big .com hit, and this week I think we have found a peach.
The Dollar Shave Club is a US based new business launch that aims to dramatically cut the cost of shaving, by providing unbranded blades direct to your door on a monthly subscription basis. Well that does sound to spectacular you may say, nor is it revolutionary and I would agree with you.
However this company has chosen to bypass the more traditional forms of media favoured by its sports person toting, handle vibrating seven-bladed counterparts and focus all its design on a rather splendid social and digital media campaign with this tremendous video at it’s core.
The video has quickly become an Internet sensation with over one and a half million you tube hits and it’s easy to see why. It’s amazing to think how one fantastic video can prove more effective than the millions spent by Gillette et al in sponsorship and product development. OK – I’m sure it’s not going to overtake them overnight, but I be any of the major shaving firms would give their eye teeth for the success of this campaign – and the ROI has to have been beyond their wildest dreams.
If you are looking at an online marketing campaign you could do a lot worse than take a leaf from their book, their idea wasn’t revolutionary. Their use of media was.
Our favorite tech producers apple have been sending out invites this week for an event on March the 7th, which is hotly tipped to feature the launch of the latest addition to the Ipad Family.
As an early adaptor, Ross from our office was already feeling rather behind the times with his first generation Ipad. I’m afraid his face is only going to get longer next week, as the device is rumoured to have a vastly improved display, with twice the definition of the Ipad 2, and a faster processor.
Here are our London Web Design offices we would bet our bottom dollar our chum “Siri” will be making an appearance too.
There have been some fairly bizarre pictures of components leaked on to the market, though as you can see below, we are not sure there is much to get excited about here.
Mmmmmm..... Components.
Fingers crossed the final device is a little more exciting. We wait with baited breath!!
