A report in todays Mashable is reporting there is a new “enemy” ap that is heading to FaceBook, and we can’t help but think it is about time. We’re not a curmudgeonly bunch, but the incessant liking on FaceBook was always a little one sided in our view. We at PureBlue believe that your dislikes say just as much about you as your likes.
Enter “Enemy Graph”- the ap that lets you dislike anything you might like (or not like… as the case obviously is!). Whether it is one of your friends who took you last Rolo without asking, or Nestle for making those packets one Rolo too short, you now have the ability to express your disdain for any thing on FaceBook you may wish.
The aps author spoke to Mashable and said – “One thing that has always struck me is the enforced niceness culture,” Terry told Mashable. “We wanted to give people a chance to express dissonance as well. We’re using the word enemy about as accurately as Facebook uses the word friend.”
Never a truer word said. I must admit when I look at my own FaceBook profile I do doubt how many of my 300+ so called friends I will ever see again. Obviously that doesn’t include any of my chums in our London Web design offices, but I’m pretty sure there are a few folk from primary school in there I haven’t spoken to in years. Not that I am going to name these folk as my enemies, it’s just nice to see the addition of a level of disdain. It’s been a far to one sided affair on social media up until now and I for one look forward to expressing some vitrolle in the world of social media.
Right – I am off to go find the One Direction page pronto.


