Google has given a welcome Christmas present to all web design London agencies by announcing that there will be no further Panda updates over the holiday period.
A formal announcement came via Twitter as Google posted: “Search weather report: no major Panda updates until the New Year” which was then later retweeted by all the happy SEO technicians.
The search engine giant has regularly been implementing new algorithm changes through Panda updates this year, which has caused havoc with the rankings of various high profile websites.
PureBlue and our clients have been largely unaffected by Panda updates which are largely perceived as an attack on content farms that publish copied or useless content as Google attempts to tweak it’s algorithm in favour of white hat SEO.
Google is becoming more transparent about algorithm updates and how it works in general, which is trend that will hopefully continue into the New Year.