Cross selling / related products – Are you making the most of the opportunity?

There are millions of potential customers out there—the trick is converting them into buyers. In today’s ultra-competitive ecommerce arena, you need every competitive advantage to maximise the potential for a sale. Eliminating “Tunnel Vision” with Cross-selling When promoting your site through Google Shopping and other similar channels, one of the biggest challenges you’ll face is […]

Growing the Search Team

It’s a busy time at PureBlue at the moment. Whilst the office expansion’s still well under way we’re still building and marketing sites. As part of that the search team, is currently looking for a new member. You can find the job description here and we’d be happy to answer any questions anyone thinking of applying might […]

Secrets to Recovering Abandoned Baskets

According to a study by eDigitalResearch and IMRG, a staggering 77% of online shoppers abandoned their baskets in 2013. Don’t write off all those would-be shoppers just yet—they may just need a simple reminder to nudge them back into checkout. There are several email options that retailers have found to be effective in recovering cart […]


Well folks – it’s happening. As many of you know we were bursting at the seams since the arrive of our 14th team member, Alex, and wondering where we were going to put everyone as the team continued to grow. I’m pleased to say the answer was fairly simple – next door!! Our generous landlord […]