Welcome To Pure Blue Creative

We work with a variety of different companies, from small independents through to large public companies. Whatever the size of business, our approach remains the same:

By taking the time to understand your business, we will also understand what your customers are looking for too.

Social Media Brings Back Slang

Regular users of Twitter and Facebook may find themselves slipping into regional colloquialisms when they type.

An investigation into what impact social networking sites have on language has found that people are more likely to use regional phrases because of the increased speed they communicate at.

This has meant that social media users are now adopting slang from other regions of the United Kingdom, for example, Geordies might Tweet phrases which are usually only found in the south.

PureBlue’s Twitter followers and Facebook fans can rest assured that will only get the most pukka, lush and mustard web design London news sent to their feeds.

Dr Eric Schleef, lecturer in English Sociolinguistics at The University of Manchester, said: “Twitter, Facebook and texting all encourage speed and immediacy of understanding, meaning users type as they speak, using slang, dialect respellings and colloquialisms.”

Paris Hilton may have to research some more legal language after she apparently damaged her defense against drug charges when she Tweeted a picture of a handbag in which police allegedly found cocaine.

She posted a picture of the distinctive bag accompanied with the words: “Love My New Chanel Purse I Got Today.”

The bad news for the hotel heiress is that she claimed the handbag belonged to a girlfriend.

Remember everyone. Think Before You Tweet! That’s my new slogan.

Camelot Hits Web Design Jackpot

National Lottery parent company Camelot has the fastest growing website of the past month thanks to an internet marketing campaign.

Research by UK Online Measurement (UKOM) revealed that the Camelot site experienced the biggest increase in new online visitors in the last month than any other site and that even includes the behemoth that is Facebook.

The Camelot site attracted 4.1 million new users in one month and this apparently was the result of an online campaign for the National Lottery Euromillions draw, which featured on eBay, Amazon and Gumtree.

UKOM general manager James Smythe said that Camelot’s success demonstrates the importance of having an effective internet marketing campaign.

“Better internet accessibility and more new social applications for the internet seem to be the long-term drivers behind these growth sites, but Camelot’s performance illustrates how good online display advertising can also influence behaviour dramatically,” he added.

Web design London firm PureBlue are yet to feature on the list of the fastest-growing online companies but surely it is only a matter of time.

Readers of yesterday’s blog may be pleased to know that Kevin Pietersen has apologised for his foul mouthed Twitter rant. Rightly so!

Silver Surfers Embrace Social Media

A growing number of older people are taking advantage of social networking sites, according to a new study.

Pew Internet discovered in a report that the number of people aged over 50 who use social networking websites such as Twitter and Facebook has nearly doubled from 22 per cent in April 2009 to 42 per cent in May 2010.

Mary Madden, author of the report, said: “Many older users now rely on social network platforms to help manage their daily communications.”

Website owners may want to tailor their web design to entice elderly visitors after reading this report while others, me included, could be more concerned about embarrassing and incriminating photos on social media sites.

Hopefully grandmas and granddads everywhere will be checking out the web design London work of PureBlue on our Facebook and Twitter pages.

Twitter hit the headlines again this weekend after England cricket Kevin Pietersen used the site to reveal the news he had been dropped despite being banned from Tweeting.

The batsman Tweeted: “Yep. Done for rest of summer!! Man of the World Cup T20 and dropped from the T20 side too…”

I had to cut the Tweet short as Pietersen let his emotions get the better of him with rather a rude word.

It is recommended not to include expletives in your web design content as this will likely alienate the more sensitive internet users and lose traffic.

Web Design Horrors Revealed

Bad web design can result in a lack of online visitors but terrible web design can lead to nightmares.

Whilst searching for the latest web design London news I stumbled across the most stressful slideshow of “website horrors” on the technology page of the Telegraph site, which I confess was deeply disturbing.

The publication produced nine examples of the worst sites on the web including some of the least navigable and comprehendible homepages I have ever witnessed.

Telegraph journalist Hunter Skipworth said: “It was no easy task creating that slideshow, sifting through the internet to filter out the absolute best of the worst.”

I am deeply impressed with Mr Skipworth as I could barely sit through the exhibition of confusing content, flash overuse and downright design incompetence without reaching for the strong stuff.

My personal favourite, however, was the Ski Utah Rentals site, a textbook example of how not to approach web design as it was stuffed full of broken links and nauseating graphics.

Fortunately, PureBlue clients are more likely feature on a slideshow of web design dreams rather than nightmares.

50 Cent Turns Into Twitter Twit

Rapper 50 Cent has fallen foul of Twitter by apparently posting obscene pictures on the website.

50 Cent aka Curtis Jackson, or just plain ‘Fiddy’ to the web design London team at Pure Blue, has had his Twitpic account suspended after the social networking site’s administration deemed his pictures to be unsuitable.

The In Da Club singer Tweeted last week: “Twitpic just suspended my account damn They got 30mns to get it back or ima go haywire.”

This was the latest in a series of bizarre Tweets which seemed to prove that the rapper had taken control of his account from the grasp of his management team.

While this misuse of Twitter has had seemingly harmless consequences, apart from Fiddy cementing his reputation as an oddball, there are occasions when Tweeting can have deadly results.

It has been reported that celebrity plastic surgeon Dr. Frank Ryan plunged to his death when he drove his car off a cliff in Malibu because he was Tweeting about his dog while in charge of the vehicle.

PureBlue would like to remind everyone not to drive and Tweet at the same time.

Sounds like the start of a new campaign…

I Dream of Google

Google appears to be invading our lives so it is increasingly important that businesses rank highly on the all-conquering search engine.

Research by My Voucher Codes revealed that the majority of British people see the Google logo once every nine minutes and 47 per cent said they have Google as their homepage or it is the first page that they access once online.

Furthermore, 34 per cent said that the Google logo was the most prominent in their lives and 53 per cent confessed that they used the search engine as a spelling tool.

Most importantly the survey discovered that 52 per cent of people said they searched for something using Google between ten and 20 times every day.

Mark Pearson, chairman of MyVoucherCodes, said: “We were not surprised to see that Google is the most recognised logo amongst Brits as it has become such an institution.”

A presence on social networking sites must also be a must for website owners as the study found that Facebook and Twitter also ranked highly in brand awareness.

“With Facebook and Twitter also making the top ten list it is clear that social media is just as important now as it has ever been,” added Mr Pearson.

Hopefully when people think of the term web design London the PureBlue logo will immediately pop into their head. It’s only a matter of time…

Online Shopping Helps Office Workers Escape Stress

Website owners should be aware that Wednesday afternoon is the peak time for online shopping.

In research that is sure to worry office bosses, InvisibleHand found that internet shopping sites experience 75 per cent more traffic at 4 o’clock in the afternoon of the middle day of the working week.

The study also found that most employees begin browsing for online bargains after lunch as there is a 52 per cent rise in traffic compared to mornings, while two o’clock in the afternoon sees 11 per cent more shoppers compared to the middle of the day.

Robin Landy, founder of the price comparison, said that office stress is the biggest reason why employees opt for online retail therapy at work.

“With workplace stresses and problems, there’s little wonder people head online to spend money,” he added.

It appears that small businesses have benefited the most from the rise in online shoppers as eBay recently reported that the number of traders turning over £1m a year has almost doubled in the last year.

Web design London firm PureBlue have a number of clients who have seen an increase in profits after selling their products through eBay.

Anyway, it’s nearly four o’clock, time to make my shopping list.

When Web Design Goes Ugly

Ugly people no longer have to Photoshop their internet images in order to find romance after a new dating website for the unattractive was launched.

TheUglyBugBall.co.uk is apparently the world’s first dating site for the “aesthetically challenged” and has been created by multimillionaire entrepreneur Howard James from Mayfair, London.

Mr James seems to have made the site in response to Beautifulpeople.com, which regular readers of this blog may remember is an exclusive dating website for those who are easy on the eye.

Some “facts” on the UglyBugBall homepage include such chestnuts as 50 per cent of British daters are ugly and the benefit of dating an unattractive person is a Family Bucket will usually do the trick for the first date.

“Just because they don’t look like Kate Moss or Cheryl Cole doesn’t mean they don’t have a lot of love to give and we’re scooping up these people and offering them a glimmer of hope,” Mr James told the Sun.

Unfortunately the site’s web design is as unappealing as some of UglyBugBall’s members and is unlikely to win any awards.

This blog is pleased to report that all of the team at web design London firm PureBlue are far too attractive to consider such a site.

England Cricketers Banned from Twitter

Social networking sites can be a great way to improve your online presence but be careful to think before you Tweet.

The England Cricket Board has banned the national team from using Twitter after they felt the website was distracting them from their sporting duties, reported the Daily Mail.

Graeme Swann, James Anderson, Kevin Pietersen and Steven Finn have all amassed huge followings on Twitter but will now be forbidden from tweeting in a bid to prevent the publishing of confidential or controversial messages.

This move follows in the footsteps of the FA who prohibited England’s footballers from using social networking sites during this summer’s World Cup, however, that seemed to have little impact as Capello’s men crashed out in the second round.

Facebook fans will already know that a movie based on the birth of the site will be hitting our screens this autumn starring the acting talents of Justin Timberlake but it has also been reported that a movie will be made about the creation of Google.

Who would play the web design London team of PureBlue in a Hollywood movie you ask?

Robert Pattison could probably take the role of our content writer but I could not comment about the rest of the workforce.

Twitter Goes GaGa for Pop Star

Controversial pop star Lady GaGa is close to becoming the most followed person on Twitter.

The Paparazzi singer is poised to best Britney Spears as the most popular Tweeter as Gaga has accrued around 600,000 new followers this month and is rapidly closing in on Britney, according to social-media website FameCount.

Lady GaGa’s online popularity appears to know no bounds as she became the first person to claim ten million fans on Facebook last month beating President Obama in the process.

Twitter followers of Lady GaGa are called ‘little monsters’ in reference to the singer’s second album The Fame Monster and are treated to such insights as:

“Just emerged from studio bender to hear we won two teen choice awards. Thank you for believing in me little monsters! I’m your hooker. X”

PureBlue regularly update our Twitter feed with a link to this blog ever weekday so our 44 followers can get their fix of our latest web design London news.

Not quite the same level of popularity as GaGa’s little monster army of 5,635,460 but at least we have 71 Facebook fans.

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